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Saturday, March 24 • 11:00am - 12:30pm
Beyond Consumer-centered Design: Stakeholder theory applied to the development of new products, services, or systems

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Status quo approaches to new product development often result in manufacturing processes that exploit overseas labor and environmental resources. In the 21st century, we can and must do better. In this session, we'll discuss the difference between consumer-centered and human-centered approaches to the development of new products, services, and systems and engage in a group exercise that enables us to learn, through experience, a human-centered approach. By thinking beyond the consumer when we develop new products, services, and systems, we can help inventors, innovators, and entrepreneurs create innovations and new businesses that not only benefit shareholders and consumers but also improve life and create meaningful work for people from all economic strata.


Cory Brown

Cory Brown is a poet and teaches creative writing and literary theory at Ithaca College in Ithaca, New York.

Saturday March 24, 2012 11:00am - 12:30pm

Attendees (2)