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Friday, March 23 • 11:00am - 12:30pm
Battling 'Senior-itis': Challenging students with ideation through implementation

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The University of Tulsa, a small liberal arts school, looked to IDEO and Google as models for its development of a hands-on experience for students and a physical space. "Studio Blue" functions as the home for an extra-curricular "agency" where a team of students works on select projects for area companies, non-profits, and campus departments. Examples of projects including new product ideation, research, and promotions will be presented at this session and attendees will be able to participate in examples of interactive exercises used in Studio Blue. Benefits of this type of experience for students include learning an interdisciplinary approach to problem identification, the ideation process, project implementation, and teamwork.


Claire P. Cornell

Claire P. Cornell is an Applied Instructor of Entrepreneurship at The University of Tulsa. She teaches courses in entrepreneurship, management, family business and general business for the Collins College of Business. She is an active participant in several educational initiatives at TU, such as Studio Blue and the TU Innovation Institute. Each year she mentors several student teams for the Oklahoma Governor's Cup business plan competition. She... Read More →

Friday March 23, 2012 11:00am - 12:30pm
Mason I

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